Drashti Shah

FitYess

CASE STUDY 2024

Empowering Wellness for Seniors: 
‍flow design

Project Scope

User-Centric Design, Accessibility and Visual Design

Role

Interaction designer

A User-Centric Approach to Fitness Booking for India's 50+ Community

Overview

What if staying active and healthy could be as simple as a few taps on your phone, even for those who didn’t grow up with technology?  For many in India’s 50+ community, the experience of navigating complex fitness apps can be discouraging, often making it difficult to maintain an active lifestyle.

By focusing on intuitive design and accessibility, there’s an opportunity to bridge this gap and create a seamless experience that encourages wellness for all.

🧿 Goal

By focusing on intuitive design and accessibility, there’s an opportunity to bridge this gap and create a seamless experience that encourages wellness for all- even those who dread its “complexity”.

SETTING UP THE STRATEGY

My objective is to systematically analyze a design flow, deconstructing it into smaller parts to guide the design and implementation phases. I’ll start with basic screens and gradually move to more complex ones.

BUT!

Before I proceed, an important point to keep in mind is the target market here.
Introducing clear-crisp fonts, colors with great contrast, relevant accessibility features and simplified, non-recurring user flows for the elderlies and impaired was my key focus upon moving forward.

Colour styles

My selection of palette harmonizes energy, warmth, and clarity, ensuring excellent readability and accessibility for the 50+ audience. With strong contrast and intuitive cues, the design is both engaging and effortlessly navigable.

Now, for Typography!

A blend of Sans-Serif & Script font families. 
The sans-serif fonts—
Archivo and Poppins—offer clean, modern lines, ensuring strong readability and clarity across headings and body text.  Archivo Bold provides structured emphasis for headings, while Poppins in semi-bold and medium weights ensures smooth, legible text for paragraphs and labels.  The script font Sriracha adds a touch of personality to unique label-heads, making the interface feel more engaging.   This combination of typefaces enhances readability & adds character.

Low-Fidelity

I ideated some pen-paper wireframes of important flows, including innovative features ensuring accessibility for the 50+ audience. As highlighted below:

Key Focus

1) The home page highlights key information, featuring sections for upcoming events and past events they may want to rebook.

2) The key section of the explore page showcases upcoming events at nearby studios, specifically tailored for the user.

3) To prioritize accessibility for the 50+ audience, I've introduced a ‘Visual locator’ feature.  (Refer to pointer 4).

4) The ‘Visual Locator’ feature lets users navigate a map with hotspots of nearby studios, displaying event cards for each specific location.

5) A screen that's so comprehensively descriptive, boomers don’t have to navigate much—everything they need is right there in one place.

CONCLUSION

This project honed my ability to craft user-centric flows, balancing intuitive design with accessibility. I refined my skills in visual hierarchy, interaction design, and accessibility principles, ensuring a seamless and engaging user experience tailored to the 50+ audience.

1% DONE...